Deal Sheet: 2026 Highlander Limited AWD

Jim White Toyota · Toledo, OH · VIN: 5TDKDRBH6TS29J108

Negotiation Guide

Opening Offer

$52,220

Fair Price

$53,720

Walk Away Above

$53,916

• Recent buyers paid ~$83 above MSRP
• Sitting 47 days (avg 25) — extra leverage
• Price already dropped 2 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,161

Est. Invoice$49,243

Holdback (est.)$1,082

MSRP (Sticker)$54,113

Dealer Add-Ons (DIA)+$399

Asking Price$54,512

Markup+$399

Markup includes $399 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,351

Percentile71% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory119 vehicles

Avg Markup (All Models)-$571

Avg Markup (Highlander)+$399

% Below MSRP45%

Avg Days to Sell28 days

Avg Sold Markup-$669

Price History

Jun 10, 2026$55,186 → $54,277(-$909)

Jun 30, 2026$54,277 → $54,677(+$400)

Jul 15, 2026$54,677 → $54,512(-$165)

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