Deal Sheet: 2026 Highlander Limited AWD

Gresham Toyota · Gresham, OR · VIN: 5TDKDRBH6TS29I533

Negotiation Guide

Opening Offer

$53,661

Fair Price

$55,161

Walk Away Above

$55,332

• Recent buyers paid ~$59 above MSRP
• Sitting 43 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$49,397

Est. Invoice$50,507

Holdback (est.)$1,110

MSRP (Sticker)$55,502

Dealer Add-Ons (DIA)+$3,207

Asking Price$58,709

Markup+$3,207

Est. Dealer Margin on This Car$9,312

Percentile99% of inventory is priced lower

Days on Lot43 days

What Others Paid (Last 30 Days)

Cars Sold439

Avg Markup+$59

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP64%

Avg Days to Sell25 days

Dealer Profile

Inventory294 vehicles

Avg Markup (All Models)+$1,251

Avg Markup (Highlander)+$1,604

% Below MSRP54%

Avg Days to Sell36 days

Avg Sold Markup+$2,056

Price History

Jun 12, 2026$55,102 → $58,309(+$3,207)

Jun 26, 2026$58,309 → $58,709(+$400)

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