Deal Sheet: 2026 Highlander Limited AWD

Caldwell Toyota · Conway, AR · VIN: 5TDKDRBH5TS614242

Negotiation Guide

Opening Offer

$52,479

Fair Price

$53,979

Walk Away Above

$53,949

• Recent buyers paid ~$59 above MSRP

Price Breakdown

Est. Dealer Cost$47,989

Est. Invoice$49,067

Holdback (est.)$1,078

MSRP (Sticker)$53,920

Asking Price$54,049

Markup+$129

Est. Dealer Margin on This Car$6,060

Percentile60% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold439

Avg Markup+$59

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP64%

Avg Days to Sell25 days

Dealer Profile

Inventory150 vehicles

Avg Markup (All Models)-$308

Avg Markup (Highlander)+$129

% Below MSRP16%

Avg Days to Sell23 days

Avg Sold Markup-$449

Price History

Jul 15, 2026$53,920 → $54,049(+$129)

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