Deal Sheet: 2026 Highlander Limited AWD

World Toyota · Atlanta, GA · VIN: 5TDKDRBH5TS610661

Negotiation Guide

Opening Offer

$53,921

Fair Price

$55,421

Walk Away Above

$55,380

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$49,251

Est. Invoice$50,358

Holdback (est.)$1,107

MSRP (Sticker)$55,338

Asking Price$57,534

Markup+$2,196

Est. Dealer Margin on This Car$8,283

Percentile96% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory34 vehicles

Avg Markup (All Models)+$2,367

Avg Markup (Highlander)+$2,196

% Below MSRP3%

Avg Days to Sell29 days

Avg Sold Markup+$1,040

Price History

Jun 23, 2026$55,338 → $57,534(+$2,196)

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