Deal Sheet: 2026 Highlander Limited AWD

Team Toyota of Princeton · Lawrenceville, NJ · VIN: 5TDKDRBH5TS610370

Negotiation Guide

Opening Offer

$53,133

Fair Price

$54,633

Walk Away Above

$54,823

• Recent buyers paid ~$83 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$48,961

Est. Invoice$50,061

Holdback (est.)$1,100

MSRP (Sticker)$55,012

Dealer Add-Ons (DIA)+$299

Asking Price$54,850

Markup-$162

Est. Dealer Margin on This Car$5,889

Percentile8% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory350 vehicles

Avg Markup (All Models)+$488

Avg Markup (Highlander)-$162

% Below MSRP13%

Avg Days to Sell33 days

Avg Sold Markup-$12

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