Deal Sheet: 2026 Highlander Limited AWD

Chuck Hutton Toyota · Memphis, TN · VIN: 5TDKDRBH5TS33B053

Negotiation Guide

Opening Offer

$52,916

Fair Price

$54,416

Walk Away Above

$54,375

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$48,356

Est. Invoice$49,443

Holdback (est.)$1,087

MSRP (Sticker)$54,333

Dealer Add-Ons (DIA)+$1,978

Asking Price$56,311

Markup+$1,978

Markup includes $1,978 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,955

Percentile94% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory318 vehicles

Avg Markup (All Models)+$1,181

Avg Markup (Highlander)+$1,978

% Below MSRP17%

Avg Days to Sell30 days

Avg Sold Markup+$970

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