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Deal Sheet: 2026 Highlander Limited AWD
Bob Johnson Toyota · Rochester, NY · VIN: 5TDKDRBH4TS612868
This Is Already a Great Deal
Opening Offer
$52,024
Asking Price
$53,633
Max Price
$53,633
- • Recent buyers paid ~$83 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $83 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$47,733
Est. Invoice$48,806
Holdback (est.)$1,073
MSRP (Sticker)$53,633
Asking Price$53,633
Markup$0
Est. Dealer Margin on This Car$5,900
Percentile55% of inventory is priced lower
Days on Lot29 days
What Others Paid (Last 30 Days)
Cars Sold404
Avg Markup+$83
Median Markup$0
Best Deal-$4,485
Worst Deal+$6,670
% Sold Below MSRP63%
Avg Days to Sell25 days
Dealer Profile
Inventory491 vehicles
Avg Markup (All Models)-$29
Avg Markup (Highlander)$0
% Below MSRP100%
Avg Days to Sell34 days
Avg Sold Markup-$178
Price History
Jul 8, 2026$53,633 → $53,808(+$175)
Jul 17, 2026$53,808 → $53,633(-$175)
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