Deal Sheet: 2026 Highlander Limited AWD

Haley Toyota of Richmond · Midlothian, VA · VIN: 5TDKDRBH4TS30J747

This Is Already a Great Deal

Opening Offer

$53,648

Asking Price

$55,307

Max Price

$55,307

• Recent buyers paid ~$74 above MSRP
• Asking price is already $74 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$49,223

Est. Invoice$50,329

Holdback (est.)$1,106

MSRP (Sticker)$55,307

Asking Price$55,307

Markup$0

Est. Dealer Margin on This Car$6,084

Percentile57% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold462

Avg Markup+$74

Median Markup$0

Best Deal-$4,421

Worst Deal+$10,002

% Sold Below MSRP66%

Avg Days to Sell25 days

Dealer Profile

Inventory383 vehicles

Avg Markup (All Models)-$1,058

Avg Markup (Highlander)-$200

% Below MSRP94%

Avg Days to Sell34 days

Avg Sold Markup-$963

Price History

Jul 7, 2026$54,557 → $55,307(+$750)

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