Deal Sheet: 2026 Highlander Limited AWD

Desert Toyota of Tucson · Tucson, AZ · VIN: 5TDKDRBH4TS30J084

Negotiation Guide

Opening Offer

$53,026

Fair Price

$54,526

Walk Away Above

$54,494

• Recent buyers paid ~$63 above MSRP

Price Breakdown

Est. Dealer Cost$48,472

Est. Invoice$49,561

Holdback (est.)$1,089

MSRP (Sticker)$54,463

Dealer Add-Ons (DIA)+$699

Asking Price$55,162

Markup+$699

Markup includes $699 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,690

Percentile80% of inventory is priced lower

Days on Lot30 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup+$63

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory389 vehicles

Avg Markup (All Models)+$323

Avg Markup (Highlander)+$699

% Below MSRP14%

Avg Days to Sell33 days

Avg Sold Markup+$382

Price History

Jun 26, 2026$54,762 → $55,162(+$400)

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