Deal Sheet: 2026 Highlander Limited AWD

Red River Toyota · Wynne, AR · VIN: 5TDKDRBH4TS29J396

This Is Already a Great Deal

Opening Offer

$53,359

Asking Price

$55,009

Max Price

$55,009

• Recent buyers paid ~$63 above MSRP
• Asking price is already $63 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$48,958

Est. Invoice$50,058

Holdback (est.)$1,100

MSRP (Sticker)$55,009

Asking Price$55,009

Markup$0

Est. Dealer Margin on This Car$6,051

Percentile55% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold435

Avg Markup+$63

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$1,305

Avg Markup (Highlander)-$250

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$990

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