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Deal Sheet: 2026 Highlander Limited AWD
Roswell Toyota · Roswell, NM · VIN: 5TDKDRBH4TS29J107
Negotiation Guide
Opening Offer
$53,056
Fair Price
$54,556
Walk Away Above
$54,757
- • Recent buyers paid ~$83 above MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,912
Est. Invoice$50,011
Holdback (est.)$1,099
MSRP (Sticker)$54,957
Dealer Add-Ons (DIA)+$819
Asking Price$55,776
Markup+$819
Markup includes $819 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →
Est. Dealer Margin on This Car$6,864
Percentile84% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold404
Avg Markup+$83
Median Markup$0
Best Deal-$4,485
Worst Deal+$6,670
% Sold Below MSRP63%
Avg Days to Sell25 days
Dealer Profile
Inventory139 vehicles
Avg Markup (All Models)+$271
Avg Markup (Highlander)+$819
% Below MSRP18%
Avg Days to Sell35 days
Avg Sold Markup+$68
Price History
Jun 12, 2026$53,428 → $53,307(-$121)
Jun 26, 2026$53,307 → $53,707(+$400)
Jul 8, 2026$53,707 → $55,776(+$2,069)
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