Deal Sheet: 2026 Highlander Limited AWD

Wilson Toyota · Ames, IA · VIN: 5TDKDRBH3TS35B012

Negotiation Guide

Opening Offer

$53,540

Fair Price

$55,040

Walk Away Above

$54,999

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$48,912

Est. Invoice$50,011

Holdback (est.)$1,099

MSRP (Sticker)$54,957

Asking Price$55,137

Markup+$180

Est. Dealer Margin on This Car$6,225

Percentile63% of inventory is priced lower

Days on Lot5 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$227

Avg Markup (Highlander)+$180

% Below MSRP19%

Avg Days to Sell31 days

Avg Sold Markup-$46

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