Deal Sheet: 2026 Highlander Limited AWD

Kenny Kent Toyota · Evansville, IN · VIN: 5TDKDRBH3TS33A256

Negotiation Guide

Opening Offer

$53,341

Fair Price

$54,841

Walk Away Above

$54,800

• Recent buyers paid ~$83 above MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$48,735

Est. Invoice$49,830

Holdback (est.)$1,095

MSRP (Sticker)$54,758

Asking Price$54,947

Markup+$189

Est. Dealer Margin on This Car$6,212

Percentile63% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory260 vehicles

Avg Markup (All Models)-$1,430

Avg Markup (Highlander)-$83

% Below MSRP97%

Avg Days to Sell29 days

Avg Sold Markup-$1,363

Price History

Jul 11, 2026$55,697 → $54,947(-$750)

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