Deal Sheet: 2026 Highlander Limited AWD

Roberts Toyota · Columbia, TN · VIN: 5TDKDRBH2TS30J679

Negotiation Guide

Opening Offer

$53,540

Fair Price

$55,040

Walk Away Above

$54,999

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$48,912

Est. Invoice$50,011

Holdback (est.)$1,099

MSRP (Sticker)$54,957

Dealer Add-Ons (DIA)+$1,095

Asking Price$56,550

Markup+$1,593

Markup includes $1,095 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,638

Percentile91% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory253 vehicles

Avg Markup (All Models)+$227

Avg Markup (Highlander)+$1,593

% Below MSRP37%

Avg Days to Sell31 days

Avg Sold Markup+$381

Price History

Jun 26, 2026$56,150 → $56,550(+$400)

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