Deal Sheet: 2026 Highlander Limited AWD

Toyota of Boardman · Boardman, OH · VIN: 5TDKDRBH2TS30J097

Negotiation Guide

Opening Offer

$52,896

Fair Price

$54,396

Walk Away Above

$54,355

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$48,339

Est. Invoice$49,425

Holdback (est.)$1,086

MSRP (Sticker)$54,313

Asking Price$54,711

Markup+$398

Est. Dealer Margin on This Car$6,372

Percentile70% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory221 vehicles

Avg Markup (All Models)-$1,542

Avg Markup (Highlander)+$398

% Below MSRP67%

Avg Days to Sell30 days

Avg Sold Markup-$1,177

Price History

Jun 20, 2026$53,461 → $54,311(+$850)

Jun 26, 2026$54,311 → $54,711(+$400)

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