Deal Sheet: 2026 Highlander Limited AWD

Team Toyota · Baton Rouge, LA · VIN: 5TDKDRBH2TS29I979

Negotiation Guide

Opening Offer

$52,640

Fair Price

$54,140

Walk Away Above

$54,099

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$48,111

Est. Invoice$49,192

Holdback (est.)$1,081

MSRP (Sticker)$54,057

Dealer Add-Ons (DIA)+$1,894

Asking Price$55,951

Markup+$1,894

Markup includes $1,894 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,840

Percentile94% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory127 vehicles

Avg Markup (All Models)+$293

Avg Markup (Highlander)+$1,894

% Below MSRP35%

Avg Days to Sell25 days

Avg Sold Markup-$329

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