Deal Sheet: 2026 Highlander Limited AWD

I-95 Toyota of Brunswick · Brunswick, GA · VIN: 5TDKDRBH2TS29I562

Negotiation Guide

Opening Offer

$54,221

Fair Price

$55,721

Walk Away Above

$55,680

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$49,518

Est. Invoice$50,631

Holdback (est.)$1,113

MSRP (Sticker)$55,638

Asking Price$56,638

Markup+$1,000

Est. Dealer Margin on This Car$7,120

Percentile86% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory109 vehicles

Avg Markup (All Models)+$249

Avg Markup (Highlander)+$1,000

% Below MSRP34%

Avg Days to Sell24 days

Avg Sold Markup-$399

Price History

Jul 8, 2026$55,638 → $56,638(+$1,000)

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