Deal Sheet: 2026 Highlander Limited AWD

Toyota of Rockwall · Rockwall, TX · VIN: 5TDKDRBH2TS27J163

This Is Already a Great Deal

Opening Offer

$52,136

Asking Price

$53,748

Max Price

$53,748

• Recent buyers paid ~$31 above MSRP
• Asking price is already $581 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$48,325

Est. Invoice$49,411

Holdback$1,086

MSRP (Sticker)$54,298

Dealer Add-Ons (DIA)+$225

Asking Price$53,748

Markup-$550

Dealer Margin on This Car$5,423

Percentile9% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold460

Avg Markup+$31

Median Markup$0

Best Deal-$5,033

Worst Deal+$10,002

% Sold Below MSRP71%

Avg Days to Sell25 days

Dealer Profile

Inventory245 vehicles

Avg Markup (All Models)-$1,693

Avg Markup (Highlander)-$550

% Below MSRP91%

Avg Days to Sell22 days

Avg Sold Markup-$1,308

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