Deal Sheet: 2026 Highlander Limited AWD

Toyota of Rockwall · Rockwall, TX · VIN: 5TDKDRBH0TS614326

This Is Already a Great Deal

Opening Offer

$52,305

Asking Price

$53,923

Max Price

$53,923

• Recent buyers paid ~$83 above MSRP
• Asking price is already $858 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$48,681

Est. Invoice$49,775

Holdback (est.)$1,094

MSRP (Sticker)$54,698

Asking Price$53,923

Markup-$775

Est. Dealer Margin on This Car$5,242

Percentile6% of inventory is priced lower

Days on Lot12 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory526 vehicles

Avg Markup (All Models)-$3,398

Avg Markup (Highlander)-$775

% Below MSRP95%

Avg Days to Sell21 days

Avg Sold Markup-$1,496

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