Deal Sheet: 2026 Highlander Limited AWD

Mike Johnson's Hickory Toyota · Hickory, NC · VIN: 5TDKDRBH0TS31A076

Negotiation Guide

Opening Offer

$54,982

Fair Price

$56,482

Walk Away Above

$56,441

• Recent buyers paid ~$83 above MSRP

Price Breakdown

Est. Dealer Cost$50,195

Est. Invoice$51,323

Holdback (est.)$1,128

MSRP (Sticker)$56,399

Asking Price$57,199

Markup+$800

Est. Dealer Margin on This Car$7,004

Percentile83% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold404

Avg Markup+$83

Median Markup$0

Best Deal-$4,485

Worst Deal+$6,670

% Sold Below MSRP63%

Avg Days to Sell25 days

Dealer Profile

Inventory299 vehicles

Avg Markup (All Models)+$650

Avg Markup (Highlander)+$800

% Below MSRP17%

Avg Days to Sell20 days

Avg Sold Markup+$611

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