Deal Sheet: 2026 Highlander Limited AWD

Toyota of Greensboro · Greensboro, NC · VIN: 5TDKDRBH0TS31A031

Negotiation Guide

Opening Offer

$51,993

Fair Price

$53,493

Walk Away Above

$53,456

• Recent buyers paid ~$74 above MSRP

Price Breakdown

Est. Dealer Cost$47,543

Est. Invoice$48,611

Holdback (est.)$1,068

MSRP (Sticker)$53,419

Dealer Add-Ons (DIA)+$1,430

Asking Price$55,048

Markup+$1,629

Est. Dealer Margin on This Car$7,505

Percentile94% of inventory is priced lower

Days on Lot3 days

What Others Paid (Last 30 Days)

Cars Sold462

Avg Markup+$74

Median Markup$0

Best Deal-$4,421

Worst Deal+$10,002

% Sold Below MSRP66%

Avg Days to Sell25 days

Dealer Profile

Inventory365 vehicles

Avg Markup (All Models)+$1,505

Avg Markup (Highlander)+$1,749

% Below MSRP2%

Avg Days to Sell20 days

Avg Sold Markup+$1,364

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