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Deal Sheet: 2026 Highlander Limited AWD
United Toyota · Imperial, CA · VIN: 5TDKDRBH0TS29J105
Negotiation Guide
Opening Offer
$52,730
Fair Price
$54,230
Walk Away Above
$54,429
- • Recent buyers paid ~$83 above MSRP
- • Sitting 47 days (avg 25) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,619
Est. Invoice$49,711
Holdback (est.)$1,093
MSRP (Sticker)$54,628
Asking Price$54,628
Markup$0
Est. Dealer Margin on This Car$6,009
Percentile55% of inventory is priced lower
Days on Lot47 days
What Others Paid (Last 30 Days)
Cars Sold404
Avg Markup+$83
Median Markup$0
Best Deal-$4,485
Worst Deal+$6,670
% Sold Below MSRP63%
Avg Days to Sell25 days
Dealer Profile
Inventory298 vehicles
Avg Markup (All Models)+$428
Avg Markup (Highlander)$0
% Below MSRP86%
Avg Days to Sell32 days
Avg Sold Markup+$98
Price History
Jun 26, 2026$54,578 → $54,978(+$400)
Jul 7, 2026$54,978 → $54,628(-$350)
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