Deal Sheet: 2026 Grand Highlander Hybrid XLE AWD

Gateway Toyota · Toms River, NJ · VIN: 5TDACAB51TS114391

Negotiation Guide

Opening Offer

$52,198

Fair Price

$53,698

Walk Away Above

$53,440

• Recent buyers paid ~$515 above MSRP

Price Breakdown

Est. Dealer Cost$47,333

Est. Invoice$48,397

Holdback (est.)$1,064

MSRP (Sticker)$53,183

Dealer Add-Ons (DIA)+$979

Asking Price$54,861

Markup+$1,678

Markup includes $979 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,528

Percentile85% of inventory is priced lower

Days on Lot27 days

What Others Paid (Last 30 Days)

Cars Sold1388

Avg Markup+$515

Median Markup$0

Best Deal-$3,365

Worst Deal+$9,315

% Sold Below MSRP59%

Avg Days to Sell23 days

Dealer Profile

Inventory310 vehicles

Avg Markup (All Models)+$1,056

Avg Markup (Grand Highlander Hybrid)+$1,678

% Below MSRP24%

Avg Days to Sell34 days

Avg Sold Markup+$1,352

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