Deal Sheet: 2026 Grand Highlander Hybrid XLE FWD

Atlanta Toyota · Duluth, GA · VIN: 5TDABAA57TS29N243

Negotiation Guide

Opening Offer

$48,737

Fair Price

$50,237

Walk Away Above

$50,305

• Recent buyers paid ~$234 above MSRP
• Sitting 33 days (avg 19) — extra leverage

Price Breakdown

Est. Dealer Cost$44,833

Est. Invoice$45,840

Holdback (est.)$1,007

MSRP (Sticker)$50,374

Asking Price$51,468

Markup+$1,094

Est. Dealer Margin on This Car$6,635

Percentile67% of inventory is priced lower

Days on Lot33 days

What Others Paid (Last 30 Days)

Cars Sold137

Avg Markup+$234

Median Markup$0

Best Deal-$3,390

Worst Deal+$2,710

% Sold Below MSRP53%

Avg Days to Sell19 days

Dealer Profile

Inventory413 vehicles

Avg Markup (All Models)-$143

Avg Markup (Grand Highlander Hybrid)+$1,392

% Below MSRP54%

Avg Days to Sell21 days

Avg Sold Markup+$745

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