Deal Sheet: 2026 Grand Highlander Hybrid XLE FWD

Mark Jacobson Toyota · Durham, NC · VIN: 5TDABAA55TS30O112

Negotiation Guide

Opening Offer

$50,483

Fair Price

$51,983

Walk Away Above

$51,868

• Recent buyers paid ~$230 above MSRP

Price Breakdown

Est. Dealer Cost$46,060

Est. Invoice$47,095

Holdback (est.)$1,035

MSRP (Sticker)$51,753

Dealer Add-Ons (DIA)+$499

Asking Price$53,150

Markup+$1,397

Markup includes $499 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,090

Percentile84% of inventory is priced lower

Days on Lot20 days

What Others Paid (Last 30 Days)

Cars Sold3

Avg Markup+$230

Median Markup+$205

Best Deal+$85

Worst Deal+$399

% Sold Below MSRP0%

Avg Days to Sell16 days

Dealer Profile

Inventory267 vehicles

Avg Markup (All Models)+$1,423

Avg Markup (Grand Highlander)+$1,397

% Below MSRP0%

Avg Days to Sell18 days

Avg Sold Markup+$1,041

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