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Deal Sheet: 2026 Grand Highlander XLE AWD
Toyota of Rockwall · Rockwall, TX · VIN: 5TDAAAB57TS143366
This Is Already a Great Deal
Opening Offer
$52,607
Asking Price
$54,234
Max Price
$54,234
- • Recent buyers paid ~$129 above MSRP
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $1,179 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$49,203
Est. Invoice$50,308
Holdback$1,106
MSRP (Sticker)$55,284
Dealer Add-Ons (DIA)+$225
Asking Price$54,234
Markup-$1,050
Dealer Margin on This Car$5,031
Percentile5% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold2186
Avg Markup+$129
Median Markup$0
Best Deal-$5,104
Worst Deal+$6,942
% Sold Below MSRP67%
Avg Days to Sell26 days
Dealer Profile
Inventory245 vehicles
Avg Markup (All Models)-$1,693
Avg Markup (Grand Highlander)-$1,050
% Below MSRP91%
Avg Days to Sell22 days
Avg Sold Markup-$1,308
Price History
Jun 17, 2026$55,384 → $54,234(-$1,150)
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