Deal Sheet: 2026 Aviator Reserve

Shaker's Family Lincoln · Watertown, CT · VIN: 5LM5J7XCXTGL24928

Negotiation Guide

Opening Offer

$82,104

Fair Price

$83,604

Walk Away Above

$82,837

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,042

Est. Invoice$75,504

Holdback (est.)$2,462

MSRP (Sticker)$82,070

Asking Price$87,070

Markup+$5,000

Est. Dealer Margin on This Car$14,028

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$2,051

Avg Markup (Aviator)+$5,000

% Below MSRP93%

Avg Days to Sell23 days

Avg Sold Markup-$210

Price History

Jul 9, 2026$83,070 → $87,070(+$4,000)

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