Deal Sheet: 2026 Aviator Reserve

Boulevard Lincoln · Millsboro, DE · VIN: 5LM5J7XCXTGL24380

Negotiation Guide

Opening Offer

$84,184

Fair Price

$85,684

Walk Away Above

$84,917

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$74,894

Est. Invoice$77,418

Holdback (est.)$2,525

MSRP (Sticker)$84,150

Asking Price$89,150

Markup+$5,000

Est. Dealer Margin on This Car$14,257

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory307 vehicles

Avg Markup (All Models)-$13

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell21 days

Avg Sold Markup-$310

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