Deal Sheet: 2026 Aviator Reserve

Future Lincoln of Roseville · Roseville, CA · VIN: 5LM5J7XCXTGL23729

Negotiation Guide

Opening Offer

$85,354

Fair Price

$86,854

Walk Away Above

$86,087

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,935

Est. Invoice$78,494

Holdback (est.)$2,560

MSRP (Sticker)$85,320

Asking Price$90,320

Markup+$5,000

Est. Dealer Margin on This Car$14,385

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory110 vehicles

Avg Markup (All Models)+$3,009

Avg Markup (Aviator)+$5,000

% Below MSRP22%

Avg Days to Sell14 days

Avg Sold Markup-$455

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