Deal Sheet: 2026 Aviator Reserve

State Motors Lincoln · Manchester, NH · VIN: 5LM5J7XCXTGL23410

Negotiation Guide

Opening Offer

$77,354

Fair Price

$78,854

Walk Away Above

$78,087

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$68,815

Est. Invoice$71,134

Holdback (est.)$2,320

MSRP (Sticker)$77,320

Asking Price$82,320

Markup+$5,000

Est. Dealer Margin on This Car$13,505

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)+$3,939

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell19 days

Avg Sold Markup+$1,318

Cheaper Aviator Reserve Inventory

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