Deal Sheet: 2026 Aviator Reserve

Prostrollo Auto Plaza Co · Madison, SD · VIN: 5LM5J7XCXTGL23276

Negotiation Guide

Opening Offer

$82,824

Fair Price

$84,324

Walk Away Above

$83,557

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,683

Est. Invoice$76,167

Holdback (est.)$2,484

MSRP (Sticker)$82,790

Asking Price$87,790

Markup+$5,000

Est. Dealer Margin on This Car$14,107

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory37 vehicles

Avg Markup (All Models)-$1,743

Avg Markup (Aviator)+$5,000

% Below MSRP89%

Avg Days to Sell18 days

Avg Sold Markup-$1,313

Price History

Jul 9, 2026$83,790 → $87,790(+$4,000)

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