Deal Sheet: 2026 Aviator Reserve

Shaker's Family Lincoln · Watertown, CT · VIN: 5LM5J7XCXTGL21351

Negotiation Guide

Opening Offer

$71,553

Fair Price

$73,053

Walk Away Above

$72,589

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$64,191

Est. Invoice$66,355

Holdback (est.)$2,164

MSRP (Sticker)$72,125

Asking Price$77,125

Markup+$5,000

Est. Dealer Margin on This Car$12,934

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory107 vehicles

Avg Markup (All Models)-$2,051

Avg Markup (Aviator)+$5,000

% Below MSRP93%

Avg Days to Sell23 days

Avg Sold Markup-$210

Price History

Jul 9, 2026$73,125 → $77,125(+$4,000)

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