Deal Sheet: 2026 Aviator Reserve

Crest Lincoln, Inc. · Sterling Heights, MI · VIN: 5LM5J7XCXTGL20491

Negotiation Guide

Opening Offer

$82,291

Fair Price

$83,791

Walk Away Above

$83,255

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,621

Est. Invoice$76,102

Holdback (est.)$2,482

MSRP (Sticker)$82,720

Asking Price$87,720

Markup+$5,000

Est. Dealer Margin on This Car$14,099

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory173 vehicles

Avg Markup (All Models)+$4,329

Avg Markup (Aviator)+$5,000

% Below MSRP7%

Avg Days to Sell22 days

Avg Sold Markup+$2,068

Price History

Jul 9, 2026$83,720 → $87,720(+$4,000)

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+$5,000$87,35025d