Deal Sheet: 2026 Aviator Reserve

Bright Bay Lincoln, Inc. · Bay Shore, NY · VIN: 5LM5J7XCXTGL18076

Negotiation Guide

Opening Offer

$76,759

Fair Price

$78,259

Walk Away Above

$77,817

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$68,864

Est. Invoice$71,185

Holdback (est.)$2,321

MSRP (Sticker)$77,375

Asking Price$82,375

Markup+$5,000

Est. Dealer Margin on This Car$13,511

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory66 vehicles

Avg Markup (All Models)+$3,788

Avg Markup (Aviator)+$5,000

% Below MSRP15%

Avg Days to Sell23 days

Avg Sold Markup+$1,941

Price History

Jul 9, 2026$78,375 → $82,375(+$4,000)

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+$5,000$87,35025d