Deal Sheet: 2026 Aviator Reserve

Kent Parsons Lincoln · Martinsburg, WV · VIN: 5LM5J7XCXTGL17719

Negotiation Guide

Opening Offer

$83,427

Fair Price

$84,927

Walk Away Above

$84,514

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$74,849

Est. Invoice$77,372

Holdback (est.)$2,523

MSRP (Sticker)$84,100

Asking Price$89,100

Markup+$5,000

Est. Dealer Margin on This Car$14,251

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$1,570

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell25 days

Avg Sold Markup-$744

Price History

Jul 9, 2026$85,100 → $89,100(+$4,000)

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