Deal Sheet: 2026 Aviator Reserve

Kent Parsons Lincoln · Martinsburg, WV · VIN: 5LM5J7XC9TGL24614

Negotiation Guide

Opening Offer

$79,704

Fair Price

$81,204

Walk Away Above

$80,437

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$70,906

Est. Invoice$73,296

Holdback (est.)$2,390

MSRP (Sticker)$79,670

Asking Price$84,670

Markup+$5,000

Est. Dealer Margin on This Car$13,764

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory100 vehicles

Avg Markup (All Models)-$1,570

Avg Markup (Aviator)+$5,000

% Below MSRP91%

Avg Days to Sell25 days

Avg Sold Markup-$744

Price History

Jul 9, 2026$80,670 → $84,670(+$4,000)

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