Deal Sheet: 2026 Aviator Reserve

Cortese Ford Lincoln, Inc. · Rochester, NY · VIN: 5LM5J7XC9TGL24600

Negotiation Guide

Opening Offer

$80,264

Fair Price

$81,764

Walk Away Above

$80,997

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$71,405

Est. Invoice$73,812

Holdback (est.)$2,407

MSRP (Sticker)$80,230

Asking Price$85,230

Markup+$5,000

Est. Dealer Margin on This Car$13,825

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory88 vehicles

Avg Markup (All Models)-$1,057

Avg Markup (Aviator)+$5,000

% Below MSRP77%

Avg Days to Sell21 days

Avg Sold Markup+$188

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