Deal Sheet: 2026 Aviator Reserve

Apple Lincoln Apple Valley · Apple Valley, MN · VIN: 5LM5J7XC9TGL23785

Negotiation Guide

Opening Offer

$77,799

Fair Price

$79,299

Walk Away Above

$78,532

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$69,211

Est. Invoice$71,544

Holdback (est.)$2,333

MSRP (Sticker)$77,765

Asking Price$82,765

Markup+$5,000

Est. Dealer Margin on This Car$13,554

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory84 vehicles

Avg Markup (All Models)+$3,607

Avg Markup (Aviator)+$5,000

% Below MSRP20%

Avg Days to Sell23 days

Avg Sold Markup+$1,774

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