Deal Sheet: 2026 Aviator Reserve

Korum Lincoln · Puyallup, WA · VIN: 5LM5J7XC9TGL23642

Negotiation Guide

Opening Offer

$84,564

Fair Price

$86,064

Walk Away Above

$85,297

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,232

Est. Invoice$77,768

Holdback (est.)$2,536

MSRP (Sticker)$84,530

Asking Price$89,530

Markup+$5,000

Est. Dealer Margin on This Car$14,298

Percentile100% of inventory is priced lower

Days on Lot11 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)+$4,229

Avg Markup (Aviator)+$5,000

% Below MSRP6%

Avg Days to Sell18 days

Avg Sold Markup+$1,235

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