Deal Sheet: 2026 Aviator Reserve

West End Lincoln · Saint Louis Park, MN · VIN: 5LM5J7XC9TGL23382

Negotiation Guide

Opening Offer

$74,929

Fair Price

$76,429

Walk Away Above

$75,662

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$66,657

Est. Invoice$68,903

Holdback (est.)$2,247

MSRP (Sticker)$74,895

Asking Price$79,895

Markup+$5,000

Est. Dealer Margin on This Car$13,238

Percentile100% of inventory is priced lower

Days on Lot25 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)+$3,402

Avg Markup (Aviator)+$5,000

% Below MSRP26%

Avg Days to Sell20 days

Avg Sold Markup+$1,562

Price History

Jul 9, 2026$75,895 → $79,895(+$4,000)

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