Deal Sheet: 2026 Aviator Reserve

Morlan Ford-Lincoln · Sikeston, MO · VIN: 5LM5J7XC9TGL23222

Negotiation Guide

Opening Offer

$73,139

Fair Price

$74,639

Walk Away Above

$73,872

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$65,063

Est. Invoice$67,257

Holdback (est.)$2,193

MSRP (Sticker)$73,105

Asking Price$78,105

Markup+$5,000

Est. Dealer Margin on This Car$13,042

Percentile100% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory89 vehicles

Avg Markup (All Models)-$1,455

Avg Markup (Aviator)+$5,000

% Below MSRP79%

Avg Days to Sell20 days

Avg Sold Markup-$317

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