Deal Sheet: 2026 Aviator Reserve

Mark McLarty Lincoln · North Little Rock, AR · VIN: 5LM5J7XC9TGL22555

Negotiation Guide

Opening Offer

$81,574

Fair Price

$83,074

Walk Away Above

$82,307

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$72,571

Est. Invoice$75,017

Holdback (est.)$2,446

MSRP (Sticker)$81,540

Asking Price$86,540

Markup+$5,000

Est. Dealer Margin on This Car$13,969

Percentile100% of inventory is priced lower

Days on Lot32 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory263 vehicles

Avg Markup (All Models)-$1,283

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell22 days

Avg Sold Markup-$617

Price History

Jul 9, 2026$82,540 → $86,540(+$4,000)

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