Deal Sheet: 2026 Aviator Reserve

Randy Marion Ford Lincoln, LLC · Statesville, NC · VIN: 5LM5J7XC9TGL21440

Negotiation Guide

Opening Offer

$81,977

Fair Price

$83,477

Walk Away Above

$82,941

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,340

Est. Invoice$75,813

Holdback (est.)$2,472

MSRP (Sticker)$82,405

Asking Price$87,405

Markup+$5,000

Est. Dealer Margin on This Car$14,065

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory224 vehicles

Avg Markup (All Models)-$891

Avg Markup (Aviator)+$5,000

% Below MSRP81%

Avg Days to Sell23 days

Avg Sold Markup-$273

Price History

Jul 9, 2026$83,405 → $87,405(+$4,000)

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