Deal Sheet: 2026 Aviator Reserve

Tom Roush, Inc. dba Tom Roush Lincoln · Fishers, IN · VIN: 5LM5J7XC9TGL21308

Negotiation Guide

Opening Offer

$71,009

Fair Price

$72,509

Walk Away Above

$71,942

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$63,524

Est. Invoice$65,665

Holdback (est.)$2,141

MSRP (Sticker)$71,375

Asking Price$76,375

Markup+$5,000

Est. Dealer Margin on This Car$12,851

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)+$3,172

Avg Markup (Aviator)+$5,000

% Below MSRP25%

Avg Days to Sell21 days

Avg Sold Markup+$1,398

Price History

Jul 9, 2026$72,375 → $76,375(+$4,000)

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