Deal Sheet: 2026 Aviator Reserve

Lincoln White Plains · Elmsford, NY · VIN: 5LM5J7XC9TGL20630

Negotiation Guide

Opening Offer

$74,092

Fair Price

$75,592

Walk Away Above

$75,108

• Recent buyers paid ~$1,534 above MSRP
• Sitting 44 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$66,416

Est. Invoice$68,655

Holdback (est.)$2,239

MSRP (Sticker)$74,625

Asking Price$79,625

Markup+$5,000

Est. Dealer Margin on This Car$13,209

Percentile100% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory122 vehicles

Avg Markup (All Models)+$3,180

Avg Markup (Aviator)+$5,000

% Below MSRP31%

Avg Days to Sell20 days

Avg Sold Markup+$1,041

Price History

Jul 9, 2026$75,625 → $79,625(+$4,000)

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+$5,000$84,12039d

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+$5,000$74,50046d

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+$5,000$87,35025d