Deal Sheet: 2026 Aviator Reserve

Carman Lincoln · New Castle, DE · VIN: 5LM5J7XC9TGL20353

Negotiation Guide

Opening Offer

$82,904

Fair Price

$84,404

Walk Away Above

$83,637

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$73,754

Est. Invoice$76,240

Holdback (est.)$2,486

MSRP (Sticker)$82,870

Asking Price$87,870

Markup+$5,000

Est. Dealer Margin on This Car$14,116

Percentile100% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory133 vehicles

Avg Markup (All Models)-$444

Avg Markup (Aviator)+$5,000

% Below MSRP68%

Avg Days to Sell23 days

Avg Sold Markup+$10

Price History

Jul 9, 2026$83,870 → $87,870(+$4,000)

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+$5,000$87,35025d