Deal Sheet: 2026 Aviator Reserve

Zeigler Lincoln of Kalamazoo · Kalamazoo, MI · VIN: 5LM5J7XC9TGL20191

Negotiation Guide

Opening Offer

$81,811

Fair Price

$83,311

Walk Away Above

$82,891

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$73,398

Est. Invoice$75,872

Holdback (est.)$2,474

MSRP (Sticker)$82,470

Asking Price$87,470

Markup+$5,000

Est. Dealer Margin on This Car$14,072

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)+$3,613

Avg Markup (Aviator)+$5,000

% Below MSRP23%

Avg Days to Sell18 days

Avg Sold Markup+$1,231

Price History

Jul 9, 2026$83,470 → $87,470(+$4,000)

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+$5,000$87,35025d