Deal Sheet: 2026 Aviator Reserve

Don Franklin Lincoln · London, KY · VIN: 5LM5J7XC9TGL19929

Negotiation Guide

Opening Offer

$83,345

Fair Price

$84,845

Walk Away Above

$84,312

• Recent buyers paid ~$1,534 above MSRP
• Sitting 39 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$74,564

Est. Invoice$77,078

Holdback (est.)$2,513

MSRP (Sticker)$83,780

Asking Price$88,780

Markup+$5,000

Est. Dealer Margin on This Car$14,216

Percentile100% of inventory is priced lower

Days on Lot39 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)+$338

Avg Markup (Aviator)+$5,000

% Below MSRP66%

Avg Days to Sell28 days

Avg Sold Markup-$783

Price History

Jul 9, 2026$84,780 → $88,780(+$4,000)

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+$5,000$87,35025d