Deal Sheet: 2026 Aviator Reserve

State Motors Lincoln · Manchester, NH · VIN: 5LM5J7XC9TGL19848

Negotiation Guide

Opening Offer

$84,574

Fair Price

$86,074

Walk Away Above

$85,307

• Recent buyers paid ~$1,534 above MSRP

Price Breakdown

Est. Dealer Cost$75,241

Est. Invoice$77,777

Holdback (est.)$2,536

MSRP (Sticker)$84,540

Asking Price$89,540

Markup+$5,000

Est. Dealer Margin on This Car$14,299

Percentile100% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)+$3,939

Avg Markup (Aviator)+$5,000

% Below MSRP12%

Avg Days to Sell19 days

Avg Sold Markup+$1,318

Cheaper Aviator Reserve Inventory

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+$5,000$89,15046d

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+$5,000$77,97039d

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+$5,000$90,01046d

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+$5,000$82,50039d

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+$5,000$87,62539d

Bob-Boyd Lincoln, Inc.Columbus, OH

+$5,000$84,12039d

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+$5,000$87,07046d

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+$5,000$89,10044d

Bob Smith Lincoln, Inc.Billings, MT

+$5,000$85,50046d

North Park LincolnSan Antonio, TX

+$5,000$74,50046d