Deal Sheet: 2026 Aviator Reserve

Sill-TerHar Lincoln · Broomfield, CO · VIN: 5LM5J7XC9TGL19512

Negotiation Guide

Opening Offer

$77,408

Fair Price

$78,908

Walk Away Above

$78,469

• Recent buyers paid ~$1,534 above MSRP
• Sitting 46 days (avg 25) — extra leverage

Price Breakdown

Est. Dealer Cost$69,447

Est. Invoice$71,788

Holdback (est.)$2,341

MSRP (Sticker)$78,030

Asking Price$83,030

Markup+$5,000

Est. Dealer Margin on This Car$13,583

Percentile100% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1210

Avg Markup+$1,534

Median Markup+$1,000

Best Deal$0

Worst Deal+$5,000

% Sold Below MSRP8%

Avg Days to Sell25 days

Dealer Profile

Inventory270 vehicles

Avg Markup (All Models)-$741

Avg Markup (Aviator)+$5,000

% Below MSRP79%

Avg Days to Sell23 days

Avg Sold Markup-$556

Price History

Jul 9, 2026$79,030 → $83,030(+$4,000)

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